New Tool to Help Consumers Protect Online Information
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In addition to keeping in the financial know, you may be interested in checking your credit score and report.
¹The credit scores provided under the offers described here use the Equifax Credit Score, which is a proprietary credit model developed by Equifax. The Equifax Credit Score and 3-Bureau scores are each based on the Equifax Credit Score model, but calculated using the information in your Equifax, Experian and TransUnion credit files. The Equifax Credit Score is intended for your own educational use. It is also commercially available to third parties along with numerous other credit scores and models in the marketplace. Please keep in mind third parties are likely to use a different score when evaluating your creditworthiness. Also, third parties will take into consideration items other than your credit score or information found in your credit file, such as your income.
²The Automatic Fraud Alert feature is made available to consumers by Equifax Information Services LLC and fulfilled on its behalf by Equifax Consumer Services LLC.
³Equifax Credit Report Control™ is only available while you have a current subscription to Equifax Complete Premier. Locking your credit file with Equifax Credit Report Control will prevent access to your Equifax credit file by certain third parties, such as credit grantors or other companies and agencies. Credit Report Control will not prevent access to your credit file at any other credit reporting agency, and will not prevent access to your Equifax credit file by companies like Equifax Personal Solutions which provide you with access to your credit report or credit score or monitor your credit file; Federal, state and local government agencies; companies reviewing your application for employment; companies that have a current account or relationship with you, and collection agencies acting on behalf of those whom you owe; for fraud detection and prevention purposes; and companies that wish to make pre-approved offers of credit or insurance to you. To opt out of such pre-approved offers, visit www.optoutprescreen.com/.
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When you search for reviews of a new restaurant or book travel tickets online or post a happy birthday message on a social networking site, you might not be thinking about how these actions could affect your finances, but they might be revealing more about you than you think.
Your online activity could leave a trail of breadcrumbs about your personal and financial information. Technology advances have made it possible for companies to put together a detailed profile on you that can be sold, repackaged and sold again. If your name, age, address, income, personal family and financial information appear on the internet, you’re at risk of ad tracking, identity theft, and even stalking.
Equifax® announced today that Reputation.com’s online personal data monitoring and removal technology will be offered with Equifax’s subscription-based credit monitoring and identity theft protection products.
“Equifax is committed to empowering consumers with information and tools to be their financial best,” said Trey Loughran, president of Equifax Personal Solutions. “By incorporating Reputation.com’s privacy monitoring capabilities, we are enabling consumers to better monitor and manage a broader scope of their online personal information as a natural extension of our product set.”
As consumers are learning more about how social networking sites and search engines are using their personal information, they are uncomfortable with how their data could potentially be shared with advertisers. Personally identifiable information can also be an open door for hackers and identity thieves.
Identity theft can have a catastrophic impact on individuals and the ripple effect can touch their families, livelihood, sense of security, etc. The FTC reports that identity theft has been the number one consumer complaint for the last several years.
As identity theft continues to be a growing problem, it’s important to guard your online reputation as closely as you do your wallet and credit cards.
Reputation.com will provide Equifax ID Patrol ™and Equifax Complete™ Advantage subscribers with ongoing monitoring and real-time alerts when personally identifiable information is at risk online. Additionally, for Equifax Complete™ Premier and Equifax Complete™ Family Plan members, Reputation.com will remove this sensitive information from the web at the customers’ request.
“So much about each of us is revealed online – and these digital breadcrumbs add up to vulnerability for consumers,” said Michael Fertik, founder and CEO of Reputation.com. “Your online identity is worth protecting and we’re proud to partner with Equifax, a recognized leader in consumer empowerment, to identify and safeguard individuals’ sensitive information.”
To learn more about Equifax’s product offerings and how the partnership with Reputation.com can help you protect your online personal information, visit Equifax.com.
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