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Seven Tips for Crafting the Perfect Elevator Pitch

Written by Ilyce Glink on December 26, 2013 in Small Business  |   1 comment

For anyone with a young business, the elevator pitch is both extremely important and extremely short. It’s the nature of the pitch: detailed and interesting enough to hook the listener on your business, but short enough that it could last the duration of an elevator…

small business marketing

For anyone with a young business, the elevator pitch is both extremely important and extremely short. It’s the nature of the pitch: detailed and interesting enough to hook the listener on your business, but short enough that it could last the duration of an elevator ride.

Your elevator pitch can be a great way to market your small business to new prospects. You will find yourself in many situations where you have a brief window to introduce your business to someone new. Whether you’re in line at an airport gate, casually introducing yourself to someone while grabbing lunch, or talking to old friends at an alumni mixer, there are plenty of times when having a quick, go-to introduction to yourself and your company will come in handy.

An engaging and memorable elevator pitch takes time and practice to create. Here are some tips to get you started.

1. Start by fully realizing what you and your company have to offer. Write down who you are and what you do, focusing on the problem your company solves. Why do clients or customers need your service or product?

2. Find an attention-grabbing detail, statistic, question, or anecdote that makes people...

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