Finance Blog

Stay financially savvy with the Equifax Advisor.

Sign up for our FREE Monthly Email Newsletter


Thank you for signing up for the FREE Equifax monthly newsletter

In addition to keeping in the financial know, you may be interested in checking your credit score and report.

Understand your credit. Help protect your identity.

Equifax Complete™ Premier Plan

  • Know What May Influence Your Credit Score and Be Alerted of Changes
    Credit score monitoring with custom alerts
    Important Disclosure: The Equifax credit score and 3-Bureau credit scores are based on an Equifax credit score model and are not the same scores used by 3rd parties to assess your creditworthiness.¹
  • Help Protect Your Identity
    Automatic fraud alerts encourages lenders to take extra steps to verify your identity²
  • Lock Your Credit
    The ability to lock and unlock your Equifax Credit Report³
Save 75% your first 30 days with the purchase of Equifax Complete™ Premier

$4.95 for the first 30 days, then $19.95 per month thereafter. You may cancel at any time; however, we do not provide partial month refunds.4

¹The credit scores provided under the offers described here use the Equifax Credit Score, which is a proprietary credit model developed by Equifax. The Equifax Credit Score and 3-Bureau scores are each based on the Equifax Credit Score model, but calculated using the information in your Equifax, Experian and TransUnion credit files. The Equifax Credit Score is intended for your own educational use. It is also commercially available to third parties along with numerous other credit scores and models in the marketplace. Please keep in mind third parties are likely to use a different score when evaluating your creditworthiness. Also, third parties will take into consideration items other than your credit score or information found in your credit file, such as your income.

²The Automatic Fraud Alert feature is made available to consumers by Equifax Information Services LLC and fulfilled on its behalf by Equifax Consumer Services LLC.

³Equifax Credit Report Control™ is only available while you have a current subscription to Equifax Complete Premier. Locking your credit file with Equifax Credit Report Control will prevent access to your Equifax credit file by certain third parties, such as credit grantors or other companies and agencies. Credit Report Control will not prevent access to your credit file at any other credit reporting agency, and will not prevent access to your Equifax credit file by companies like Equifax Personal Solutions which provide you with access to your credit report or credit score or monitor your credit file; Federal, state and local government agencies; companies reviewing your application for employment; companies that have a current account or relationship with you, and collection agencies acting on behalf of those whom you owe; for fraud detection and prevention purposes; and companies that wish to make pre-approved offers of credit or insurance to you. To opt out of such pre-approved offers, visit www.optoutprescreen.com/.

4We will require you to provide your payment information when you sign up and we will immediately charge your card $4.95. After that, we will charge the card $19.95 for each month you continue your subscription. You may cancel at any time; however, we do not provide partial month refunds.

Equifax® is a registered trademark and Equifax Complete™ Premier is a trademark of Equifax, Inc. © 2014, Equifax Inc., Atlanta, Georgia. All rights reserved.

Five Tips for Updating Your Small Business Marketing Materials

Written by Ian Smith on December 16, 2013 in Small Business  |   No comments

Your mission is the driving force of your company. It guides how you develop products or services, what materials you use, and the office culture you create. It should also guide the way you market your small business. Here are five tips for incorporating your…

small business marketingYour mission is the driving force of your company. It guides how you develop products or services, what materials you use, and the office culture you create. It should also guide the way you market your small business.

Here are five tips for incorporating your mission into your small business marketing materials:

1. Evaluate all of your marketing materials. The first step to incorporating your message into your marketing materials is assessing which marketing materials you’re using. Break your collateral down into manageable sections, and assess which are used internally and which are used externally.

Examples of external marketing materials include websites, blogs, email campaigns, press releases, videos, product or service announcements, white papers, e-books, product brochures, and, in some instances, case studies. Internal marketing materials include competitive cheat sheets, technical data sheets, and business results sheets.

2. Develop an editorial process. Develop and implement a process for updating each piece of collateral. If you’re updating your website, for example, put in place a team that includes a writer or writers, an editor, a search engine optimization (SEO) expert, and a Web developer.

Think about other people you may need to add, such as project managers who can ensure deadlines are met or a production team to help with your website. You also may want to involve key members of your sales team to help ensure that your marketing materials convey the intended message to potential clients and customers.

Similar processes should also be developed for creating or editing hard copy marketing materials.

3. Assess the updated materials. Often, product- or service-related collateral talks too much about your company and not enough about the outcomes clients may achieve using your product or service. Ensure that your materials do enough to convey why prospects should care about your product or service. In all collateral, look for an opportunity to demonstrate how your products are used in the marketplace, the results they generate, and how your unique mission has helped you create a product or service that is superior to the competition.

Because the goal of updating your marketing materials is to ensure they reflect your company’s mission, check to see if your core values and story are shining through in all of the updated materials. To use an example from a previous blog post (Small Business Marketing: Fine-Tuning Your Company Mission), if your cabinet company uses only reclaimed wood because your mission is to encourage green living by making it affordable for consumers, all of your marketing materials should reflect that mission.

4. Analyze your return on investment (ROI). The marketing materials that provide you with the best ROI can be dependent on your industry, and you should focus on areas that are the most valuable to your company. If, for example, you run a restaurant and you see an uptick in customers after placing flyers on doors throughout the neighborhood, you may want to focus on updating those materials first. On the other hand, if you run a tech start-up, you may benefit from an updated email newsletter—and not a new telesales script.

Keep in mind the tools that your sales team needs to be successful, too. Say your sales team brings in the bulk of customers to your medical devices company by visiting prospects at various doctors’ offices and hospitals. Instead of updating a website that may only bring in a few clients a year (and thus have little ROI), focus on updating product sheets, case studies, images of specific configurations of your product, “how-to” videos, and other tools that can be used by your sales team.

5. Develop a communication plan surrounding your marketing materials. Keeping your whole team in the loop on your marketing efforts and messaging changes can help ensure that both the mission and the message are consistent among all teams (sales, customer service, development, etc.). For example, you may want to educate your sales team on your editorial calendar so they can inform their prospects of helpful new articles or white papers coming soon.

In addition, be sure that your marketing and sales teams are communicating regularly on the performance of all marketing materials, including the website. This will allow your marketing team to tweak the materials to better support your sales staff.

By aligning your collateral with your big story and bringing your sales team into the process, you can create compelling stories that resonate with your prospects. Marketing is not about the volume of collateral—it’s about the quality and relevance of it.

Content is everywhere in many forms, from videos to websites to whitepapers. To stand out, your content needs to be remarkable, insightful, and authentic. Incorporating your unique mission and message can help set you apart from your competition.

Ian Smith is the author of “Fulfilling the Potential of Your Business: Big Company Thinking for the Mighty Small Business,” which won the Small Business Book Awards for Management in 2012. His blog, the Smith Report, focuses on ways to scale businesses. In 2010 he founded the Portfolio Partnership to help CEOs fulfill the potential of their businesses. As an ex-CFO, investment banker, venture capitalist, and CEO, Mr. Smith has realized more than $400 million for shareholders over the past 25 years. Still competitive, Ian is ranked in the top 20 in the world at 400m on the track for his age.

The information contained in this blog post is designed to generally educate and inform visitors to the Equifax Finance Blog. The blog posts do not give, and should not be assumed to provide, personalized tax, investment, real estate, legal, retirement, credit, personal financial, or other professional advice. Before making any financial decision, you should always consult with the appropriate professionals who can explain your options, rights, and legal responsibilities, and advise you on any tax, legal, credit, or business implications that may result from those decisions. The views and opinions expressed by the authors of blog posts are their own views and may not be the views or opinions of Equifax, Inc. and/or its affiliates.

No comments yet

Leave a Comment

Name :

Commenting guidelines

We welcome your interest and participation on this forum, but be aware that comments will be published at Equifax's sole discretion. Please don't use this blog to submit questions or concerns about your Equifax credit report or raise customer service issues. Instead, you should contact Equifax directly for all such matters and any attempts to do so in this forum will be promptly re-directed.

Some other factors to consider when commenting:
  1. Registration and privacy. While no registration is required to visit our forum, participants wishing to post a message must register by creating an account. All personal information provided by forum members incident to registration is governed by our Terms of Use and Privacy Policy.
  2. All comments are anonymous. We'll delete your name, e-mail address, and any other identifying information, including details about your investments.
  3. We can't post or respond to every comment - As much as we'd like to, we can't post every comment, nor can we guarantee that we will respond to each individual message. All questions or comments about your Equifax credit report or similar customer service issues should be handled by contacting Equifax directly.
  4. Don't offer specific legal, tax or financial advice. All of the materials on this Site are for information, education, and noncommercial purposes only and this forum is not intended as a means of expressing views or ideas regarding any specific legal, tax, or investment advice. While offering general rules of thumb is both permitted and encouraged, recommending specific ideas or strategies regarding investments, taxes, and related matters is prohibited.
  5. Credit Repair. This blog is not intended as a venue for the discussion or exchange of ideas regarding credit repair or other strategies intended to assist visitors and community members improve or otherwise modify their credit histories, ratings or scores.
  6. Stay on topic. Your comment should be concise and pertain to the specific post in question.
  7. Be respectful of the community. The use of profanity, offensive language, spam, and personal attacks will not be tolerated and egregious or repeat offenders will be banned from future participation. We encourage disagreement and healthy debate, but please refrain from personal attacks on our WordPresss and contributors.
  8. Finally: Participation in this forum may be terminated by Equifax immediately and without notice for failure to comply with any guidelines or Terms of Use. As such, you should familiarize yourself with all pertinent requirements prior to submitting any response through the blog or otherwise. All opinions expressed in this forum are solely those of the individual submitting the comment, and don't necessarily represent the views of Equifax or its management.

Equifax maintains this interactive forum for education and information purposes in order to allow individuals to share their relevant knowledge and opinions with other members and visitors. We encourage you to participate in discussions about personal finance issues and other topics of interest to this community, but please read our commenting guidelines first. Equifax reserves the right to monitor postings to the forum and comments will be published at our discretion. Do you have questions or comments about your Equifax credit report or customer-service issues regarding an Equifax product? If so, please contact Equifax directly. All opinions and information expressed or shared in blog comments are solely those of the person submitting the comments, and don't necessarily represent the views of Equifax or its management.