Equifax

Finance Blog

Four Unique Ways to Market Your Small Business

Written by Deb Hornell on May 13, 2013 in Small Business  |   No comments

As a small business owner, it is often difficult to increase brand awareness on a limited budget—so it pays to get creative. The following four tips can jumpstart your business marketing plan and expand your reach. 1. Team up with other small business owners to…

small business marketing, small business ownerAs a small business owner, it is often difficult to increase brand awareness on a limited budget—so it pays to get creative. The following four tips can jumpstart your business marketing plan and expand your reach.

1. Team up with other small business owners to double your exposure. Possible ideas include co-hosting customer events, co-branding your offerings, or bartering your services with other small business owners, which will enable you to add them to your client list.

For example, a colleague recently provided me with two hours of media training in exchange for two hours of instructional design advice for an upcoming train-the-trainer session she was developing. As a result, we were able to leverage each other’s expertise to enhance our own customer offerings.

Talk to your tax advisor about how you can account for the value of an exchange such as this one. But for purposes of increasing your exposure, bartering services can help you obtain new customers—and you may also get enhanced visibility where you might not have had any.

2. Sponsor or utilize marketing opportunities at local fundraisers, such as golf tournaments, chamber of commerce events, and association meetings. You can pay to be a sponsor, ask to be a speaker, host a vendor table, or donate items for silent auctions, depending on your budget and availability.

3. Utilize the power of blogs for brand awareness. Regular blog posts can be added to your own website or submitted as guest posts for other sites. These posts may come up in Internet searches, and they will introduce your business to a wider audience.

Choose topics that showcase the expertise your business provides and address common concerns and needs of clients. Writing a 200- to 500-word essay on a topic forces you to craft simple and impactful messages—a key marketing skill that will transfer to other marketing efforts.

4. Tap into social media—an important part of today’s business world, where people connect to network and share ideas. Relying solely on traditional marketing methods like direct mail or cold calling limits your exposure to new customers who may spend a good deal of time online. If you don’t have a social media marketing plan in place, ask other small business owners how they utilize free or low-cost social media outlets and sites.

Each social media outlet has a different audience and style, so get acquainted with and create an online presence for each one. Then, create a plan with weekly marketing themes, posting items in the appropriate format for each outlet. Market your blog posts and sponsorship events in each outlet so you have double exposure. Once you have established a presence, ask clients and other small business owners to endorse you or share your postings with their client base.

Remember: The key to marketing, no matter what channels you use, is to get your name out there and make positive connections with potential customers.

Deb Hornell has been helping individuals and companies grow and succeed for more than 25 years. She is a visionary whose personal brand of “Cultivating Environments for Growth” extends into her consulting practice, her family and friendships, and her newly released book, Good Things for a Full Life. Follow Deb on Twitter and on Facebook.

No comments yet


Leave a Comment


Name :


Commenting guidelines

We welcome your interest and participation on this forum, but be aware that comments will be published at Equifax's sole discretion. Please don't use this blog to submit questions or concerns about your Equifax credit report or raise customer service issues. Instead, you should contact Equifax directly for all such matters and any attempts to do so in this forum will be promptly re-directed.

Some other factors to consider when commenting:
  1. Registration and privacy. While no registration is required to visit our forum, participants wishing to post a message must register by creating an account. All personal information provided by forum members incident to registration is governed by our Terms of Use and Privacy Policy.
  2. All comments are anonymous. We'll delete your name, e-mail address, and any other identifying information, including details about your investments.
  3. We can't post or respond to every comment - As much as we'd like to, we can't post every comment, nor can we guarantee that we will respond to each individual message. All questions or comments about your Equifax credit report or similar customer service issues should be handled by contacting Equifax directly.
  4. Don't offer specific legal, tax or financial advice. All of the materials on this Site are for information, education, and noncommercial purposes only and this forum is not intended as a means of expressing views or ideas regarding any specific legal, tax, or investment advice. While offering general rules of thumb is both permitted and encouraged, recommending specific ideas or strategies regarding investments, taxes, and related matters is prohibited.
  5. Credit Repair. This blog is not intended as a venue for the discussion or exchange of ideas regarding credit repair or other strategies intended to assist visitors and community members improve or otherwise modify their credit histories, ratings or scores.
  6. Stay on topic. Your comment should be concise and pertain to the specific post in question.
  7. Be respectful of the community. The use of profanity, offensive language, spam, and personal attacks will not be tolerated and egregious or repeat offenders will be banned from future participation. We encourage disagreement and healthy debate, but please refrain from personal attacks on our WordPresss and contributors.
  8. Finally: Participation in this forum may be terminated by Equifax immediately and without notice for failure to comply with any guidelines or Terms of Use. As such, you should familiarize yourself with all pertinent requirements prior to submitting any response through the blog or otherwise. All opinions expressed in this forum are solely those of the individual submitting the comment, and don't necessarily represent the views of Equifax or its management.

Equifax maintains this interactive forum for education and information purposes in order to allow individuals to share their relevant knowledge and opinions with other members and visitors. We encourage you to participate in discussions about personal finance issues and other topics of interest to this community, but please read our commenting guidelines first. Equifax reserves the right to monitor postings to the forum and comments will be published at our discretion. Do you have questions or comments about your Equifax credit report or customer-service issues regarding an Equifax product? If so, please contact Equifax directly. All opinions and information expressed or shared in blog comments are solely those of the person submitting the comments, and don't necessarily represent the views of Equifax or its management.


Stay Informed Sign up for our FREE Equifax email Newsletter